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Smartphone showing Google search — Google Ads for Hotels

By Hotel Marketing - June 9, 2025

Google Ads for Hotels: How to Drive Direct Bookings with Paid Search

The Most Expensive Thing You Can Do in Hotel Marketing Is Ignore Google Ads For independent hotels, every booking that goes through an OTA costs between 15% and 25% in[…]

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How to reduce OTA commission — independent hotel

By Analytics & Integrations - June 2, 2025

How to Reduce OTA Commission and Win More Direct Bookings

If you’re running an independent hotel, you already know the feeling. A guest checks out, leaves a glowing review, and somewhere in the background, Booking.com or Expedia quietly takes 18–22%[…]

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