The most common problem in hospitality paid media is not bad campaigns. It is campaigns running without the measurement infrastructure to know whether they are good or bad. Hotels and[…]
Read More Read More
The question every independent hotel eventually asks — and rarely gets a straight answer to. How much should we be spending on digital advertising? The honest answer is: it depends[…]
Read More Read More
The relationship between social media advertising and hotel direct bookings is more nuanced than most hotel marketing guides suggest. Facebook and Instagram ads do not work like Google Search ads.[…]
Read More Read More
Google Search is where restaurant bookings happen. Not on social media, not on review platforms, not on food blogs — on Google, at the moment a diner decides they want[…]
Read More Read More
For every guest who completes a direct booking on your hotel website, several more visit and leave without booking. They looked at rooms, checked dates, maybe started the booking process[…]
Read More Read More
Google Ads captures diners who are already looking for somewhere to eat. Facebook and Instagram ads reach diners before that search happens — when they are scrolling through their feed,[…]
Read More Read More
A diner searching “restaurants near me” or “best Italian restaurant Shoreditch” on a Friday evening is not browsing. They have decided to go out, they know roughly where they want[…]
Read More Read More
There is a moment in the hotel booking journey that OTAs have spent hundreds of millions engineering to their advantage. It is the moment a guest has decided where they[…]
Read More Read More
Most independent hotels that come to us have already tried Google Ads. They ran campaigns for a few months, spent more than they were comfortable with, and saw clicks arrive[…]
Read More Read More
Every night a guest books your hotel through Booking.com or Expedia, the platform takes between 15% and 25% of the room rate. On a £200 room rate, that is up[…]
Read More Read More
