Built for Hospitality.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
The Client
The Ardmore sits on the wild Atlantic edge of County Waterford, Ireland — a boutique coastal hotel where fourteen individually designed rooms look out over one of the country's most dramatic coastlines. The property is built around the kind of experience that's increasingly hard to find: genuinely local food, unhurried service, and a sense of place that no chain hotel can manufacture.
Guests come for the landscape and come back for everything else. With a loyal following, a distinctive character, and a location that sells itself to anyone who sees it, The Ardmore represents exactly the kind of independent hospitality that deserves to thrive on its own terms.
We rebuilt The Ardmore's website around the way guests actually discover and book boutique coastal properties — leading with experience, not room types. A faster booking path, immersive photography, and content built around high-intent searches ensured the property ranked prominently for weekend escapes, romantic retreats, and dog-friendly breaks across its entire catchment area. A targeted Google Search and metasearch campaign then captured guests at the moment they were comparing options, directing them to book direct rather than through OTAs. Underpinning everything, a full analytics and conversion tracking setup connected the website, booking engine, and ad platforms into one clear picture — so the team always knew exactly which channels were driving revenue and where to invest next.
