Built for Hospitality.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
The Lobby: Hotel Digital Analytics Agency. Know what drives bookings. Get the data clarity to make smarter decisions and grow your direct revenue.
We audit your current analytics setup and fix tracking gaps so your data is accurate and actionable.
We configure GA4 and Google Tag Manager to track every meaningful action from landing page to booking confirmation.
We analyse where guests drop off in your booking funnel and identify the changes with the biggest impact on conversion.
We build attribution models that show which channels are actually driving bookings — not just last-click credit.
Clear, visual dashboards showing the metrics that matter: direct bookings, revenue by channel, and ROAS.
Monthly analytics reviews, data health checks, and support as your marketing evolves.
Don’t hesitate collaborate with expertise- Let’s Talk
We audit every tracking touchpoint from your website to your booking engine to find gaps and errors.
We implement clean GA4 tracking, Tag Manager, and any integrations needed for accurate attribution.
We build custom dashboards that give you clear visibility on marketing performance.
Monthly analytics reviews with clear actions — so your data always leads to better marketing decisions.
Don’t hesitate collaborate with expertise- Let’s Talk
Hotel tracking is more complex than standard e-commerce. Booking engines, multi-step funnels, and OTA attribution require specialist configuration to measure correctly.
GA4 is powerful but most hotel setups are misconfigured, tracking incomplete data, or missing key events in the booking funnel. We audit what you have and fix what's broken.
Yes. We work with all major hotel booking engines to configure revenue tracking and conversion attribution so you can see exactly which channels drive bookings.
Direct bookings by channel, revenue by campaign, website conversion rate, booking funnel drop-off, and ROAS across paid channels — all in one place.
Yes. Every dashboard we build comes with a walkthrough for your team and documentation so you're never dependent on us to read your own data.
Don’t hesitate collaborate with expertise- Let’s Talk
