Digital Marketing
The latest data, benchmarks and trend analysis covering digital marketing performance across the hospitality sector.
Hotel Marketing
Industry data, benchmarks and trend analysis covering hotel marketing, distribution and revenue management.
Hotel Industry Statistics 2026: The Numbers Every Hotelier Needs to Know
The hotel industry in 2026 is bigger, more digital, and more competitive than at any point in its history. For independent hoteliers, understanding the data behind the market is not an optional extra — it is the foundation for every strategic decision you make about pricing, distribution, marketing spend, and guest acquisition. This article brings […] Read Document →
Average OTA Commission Rates in 2026: What Hotels Actually Pay
Every hotel that lists on an OTA knows they pay commission. But the true cost of that relationship — once you factor in rate parity obligations, visibility programme costs, and the long-term impact on guest relationships — is considerably higher than the headline percentage suggests. OTA Commission Rates by Platform (2026) OTA Platform Commission Range […] Read Document →
Hotel Direct Booking Rate Benchmark: What Percentage Is Considered Good?
Direct booking rate — the percentage of total room nights sold that come directly through your own website, phone, email, or walk-in — is one of the most important distribution metrics an independent hotel can track. It determines how much of your revenue you keep, how strong your guest relationships are, and how dependent you […] Read Document →
RevPAR Hotel Benchmarks for 2026: Revenue Per Available Room Explained
RevPAR — Revenue Per Available Room — is the single most important performance metric in the hotel industry. It tells you, more clearly than occupancy alone or ADR alone, how efficiently your hotel is generating revenue from its available inventory. What Is RevPAR and How Is It Calculated? RevPAR = ADR x Occupancy Rate — […] Read Document →
The True Cost of Acquiring a Hotel Guest in 2026
Cost Per Acquisition — the total cost of securing one confirmed booking through a given channel — is one of the most important numbers a hotel operator can understand, and one of the least consistently tracked. Most hotels know what they pay OTAs in commission. Fewer have a clear picture of what it costs to […] Read Document →
Hotel ADR Trends 2026: Average Daily Rate Benchmarks for Independent Hotels
Average Daily Rate — the average revenue per occupied room per night — is one of the two primary levers that determine your RevPAR. In 2026, ADR trends across the independent hotel sector reflect meaningful rate increases across most European markets. ADR Trends by Hotel Type: Where Rates Are Moving in 2026 Property Type ADR […] Read Document →
Restaurant Marketing
Industry data, benchmarks and trend analysis covering restaurant marketing, guest acquisition and customer behaviour.
Restaurant Industry Statistics 2026: Benchmarks Every Operator Should Know
The restaurant industry in 2026 is defined by a digital-first guest journey, the dominance of mobile search, and the growing power of online reputation to make or break an independent venue. The Global Restaurant Market in 2026 60–65% of restaurant bookings are now made online — A figure that continues to rise — meaning the […] Read Document →
The True Cost of Acquiring a Restaurant Diner in 2026
Every cover that lands on your restaurant floor comes from somewhere — and the cost of getting that guest there varies enormously by channel. A walk-in costs almost nothing. A featured placement on TheFork might cost €4–€5 before they have sat down. A repeat guest brought back through email costs pennies. Cost Per Cover by […] Read Document →
Restaurant Marketing ROI Benchmarks: What to Expect From Each Channel in 2026
Independent restaurant owners are used to making commercial decisions on instinct. But marketing ROI — what your marketing investment is actually returning — is one that too few operators have a clear, data-driven answer to. This article sets out what good looks like across every core restaurant marketing service. Defining ROI for Restaurant Marketing Marketing […] Read Document →
