Built for Hospitality.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
The Client
Ember Lodge is a luxury mountain retreat perched above the valley floor in Jackson Hole, Wyoming, where the Teton Range forms a backdrop so dramatic it barely seems real. Eighteen rooms, a fire-lit lounge stocked with local whiskey, and direct access to some of North America's finest skiing and hiking make the property a natural destination for high-value travellers seeking something more considered than a resort.
Despite a product that commanded genuine premium positioning, Ember Lodge was underperforming digitally — over-reliant on a single OTA for winter occupancy, invisible in organic search, and without the tracking infrastructure to understand its own performance. A property at the top of the market was operating with a bottom-tier digital strategy.
An SEO and local SEO strategy built around the searches that drive high-value mountain travel — luxury ski hotels in Jackson Hole, boutique Wyoming retreats, Teton Range accommodation — established Ember Lodge as the prominent organic result for its most commercially valuable audience across both winter and summer seasons. A paid media programme targeted high-intent travellers on Google Search and metasearch during peak booking windows, capturing guests in the moment of comparison and converting them to direct bookings rather than OTA reservations. A full analytics and conversion tracking setup integrated the booking engine, website, and campaign platforms into a single performance dashboard — giving the team precise visibility into seasonal acquisition costs, channel contribution, and the data needed to plan and invest with confidence year-round.
