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Information

A Alma

The Client

A Alma is a boutique heritage hotel set in the heart of the Douro Valley, where terraced vineyards cascade down to the river and the air carries the quiet rhythm of a region shaped by centuries of winemaking. The property occupies a lovingly restored quinta — intimate, unhurried, and entirely in keeping with the landscape around it. Guests come for the views and the wine, and leave talking about the feeling of the place.

A destination rooted in one of Europe's most extraordinary natural settings, with a character no chain hotel could replicate.

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Fun Facts

Numbers that
speak volumes

A content and SEO strategy targeting high-intent Douro Valley searches — boutique wine country hotels, luxury quintas in Portugal, and Douro River retreats — ensured A Alma ranked prominently for the travellers most likely to book. Local SEO work strengthened its visibility across regional and experience-led searches, from Porto day trips to exclusive vineyard stays. A targeted Google Search and metasearch campaign captured guests at the moment of decision, directing them to book direct rather than through OTAs. A full analytics and conversion tracking setup then connected every channel into one clear picture, giving the team a precise understanding of where guests were coming from and what was driving revenue.

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SEO and SEO Local
Increase in Organic Traffic

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Paid Media
Savings in OTA Fees

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