Built for Hospitality.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
The Client
Casa Rossa is a restaurant group rooted in the Italian tradition of gathering — long tables, seasonal menus, and a warmth that turns first-time visitors into regulars. With four locations across Dublin, from a neighbourhood trattoria in Ranelagh to a larger format restaurant in the city centre, the group had built a genuine following on the strength of its food and its people.
But growth had come at a cost to consistency. Each location had developed its own voice online, its own approach to social, and its own disconnected sense of identity — leaving the brand feeling fragmented at exactly the moment it needed to feel like one thing.
An SEO and local SEO strategy was built to establish Casa Rossa as the dominant result across every neighbourhood it serves — ensuring each location ranked prominently for the searches that matter, from Italian restaurants in Ranelagh to group dining in Dublin city centre. Google Business profiles were unified and optimised across all four sites, creating a consistent brand presence at the local level. A paid media programme then layered targeted Google Search campaigns on top of the organic foundation, capturing high-intent diners at the moment of decision and driving reservations directly. A full analytics setup tied everything together, giving the team one clear view of performance across every location and every channel.
