Most independent hotels are not short of data. They have Google Analytics showing sessions and pageviews, a PMS producing occupancy and revenue reports, a booking engine dashboard, and an email[…]
Hotel advertising has never been more competitive — or more consequential. Every night a guest books your property through an OTA, you pay 15 to 25 per cent of the[…]
Developing a local seo strategy is a top priority if your hotel is not appearing in Google’s local results, you are losing bookings every single day — to OTAs, to[…]
A comprehensive strategic guide to SEO for independent hotels — covering technical foundations, local search, content strategy, link building, and how to measure results. Everything you need to build long-term[…]
Introduction SEO for hotels is the most powerful direct booking channel available to an independent property — and the most consistently underused. While chains invest millions in paid media and[…]
Your hotel website is the most important marketing asset you own. Unlike an OTA listing — where you pay 15–25% commission on every booking and compete for attention inside a[…]
Every night a guest books through Booking.com or Expedia, the platform takes between 15% and 25% of the room rate. On a £150 room for a three-night stay, that is[…]
A comprehensive strategic guide to marketing for independent restaurants — covering brand positioning, SEO, paid media, email marketing, social media, and review management. Everything you need to fill covers consistently[…]