Built for Hospitality.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
We help independent hotels and restaurants build a brand worth booking - and a digital presence that earns direct revenue.
The Lobby: Restaurant Marketing Analytics Agency. Understand what fills your covers. Get the data clarity to make smarter marketing decisions.
We audit your current analytics setup and fix tracking gaps so your data is accurate and actionable.
We configure GA4 and Google Tag Manager to track every meaningful action from menu view to reservation confirmation.
We analyse where guests drop off in your reservation funnel and identify the changes with the biggest impact on covers.
We build attribution models that show which channels are actually driving covers — not just last-click credit.
Clear dashboards showing what matters: cover volume by channel, campaign ROAS, and funnel conversion rate.
Monthly analytics reviews, data health checks, and support as your marketing evolves.
Don’t hesitate collaborate with expertise- Let’s Talk
We audit every tracking touchpoint from your website to your reservation system.
We implement clean GA4 tracking, Tag Manager, and any reservation system integrations needed.
We build dashboards that give you clear visibility on what drives covers.
Monthly analytics reviews with clear actions — so your data always leads to better decisions.
Don’t hesitate collaborate with expertise- Let’s Talk
Restaurant tracking spans multiple systems — website, booking platform, social, and paid channels. Getting attribution right requires specialist knowledge of how these systems connect.
GA4 is powerful but most restaurant setups are misconfigured. We audit what you have, fix what's broken, and build out the events and conversions you're missing.
Yes. We work with OpenTable, Collins, ResDiary, and SevenRooms to configure reservation tracking and attribution so you can see which channels drive covers.
Covers by channel, website conversion rate, reservation funnel drop-off, campaign ROAS, and social-to-booking attribution — all in one clear view.
Yes. Every dashboard we build comes with a walkthrough for your team and documentation so you're never dependent on us to read your own data.
Don’t hesitate collaborate with expertise- Let’s Talk
