The Lobby: Hotel Paid Media Agency. Reach guests at the moment of intent. Drive direct bookings with PPC and paid social campaigns built specifically for hotels.

Hotels We Work With

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Why The Lobby

Own your guests. Own your margins. Own your channel.

We build and manage Google Search campaigns targeting high-intent travellers actively searching for hotels like yours.

We manage your Google Hotel Ads presence to win the rate comparison and drive direct bookings over OTAs.

We build custom audiences from site visitors and past guests, then retarget them with compelling ad creative.

Every click lands on a conversion-ready page designed to push visitors through to your booking engine.

We actively manage bids, match types, and campaign structure to maximise bookings at the lowest possible cost.

Clear monthly reporting on spend, bookings, and ROAS — so you know exactly what your budget is delivering.

Don’t hesitate collaborate with expertise- Let’s Talk

The Process

01

Account Audit &
Strategy

We audit your PPC account, competitor landscape, and direct booking funnel.

02

Campaign &
Creative Build

We build campaigns, ad copy, and audiences tailored to your hotel and market.

03

Launch &
Optimisation

Campaigns go live and we actively optimise bids, copy, and targeting from week one.

04

Reporting &
Scaling

Monthly reports with clear recommendations for scaling what's working.

Don’t hesitate collaborate with expertise- Let’s Talk

hotel google ads faq

Explore Answers to
Your Hotel Google Ads Questions

Yes. Hotel PPC is very different from generic paid search. We understand booking windows, rate parity, OTA competition, and the nuances of driving direct conversions in hospitality.

Most properties we work with invest from £1,500–£3,000 per month in ad spend. We'll recommend a budget based on your market, competition, and targets.

Yes. We manage both Google Search and Google Hotel Ads so your property appears wherever guests are searching — and we optimise both to work together.

Unlike SEO, Google Ads can drive bookings from day one. Most clients see meaningful uplift within 4–6 weeks of campaigns going live.

That's the goal. We build campaigns that make direct booking competitive with OTAs — lower commissions, higher margins, and a guest relationship you own.

Don’t hesitate collaborate with expertise- Let’s Talk

Let’s build something
amazing together Get In Touch Get In Touch

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