Email is the most direct marketing channel a restaurant has — and it is almost universally underused. A well-managed email list of past diners is worth more than ten thousand[…]
Read More Read More
There is no shortage of restaurant marketing advice. The problem is that most of it is generic — the same list of tactics recycled across a thousand blog posts, none[…]
Read More Read More
Great restaurants have always been in the story business. The food is the vehicle — but the reason people come back, and the reason they tell others, is the narrative[…]
Read More Read More
In a city with dozens of places to eat, positioning is the answer to the question every diner is silently asking: why here, rather than anywhere else? Most independent restaurants[…]
Read More Read More
Most independent restaurant owners think about branding the way they think about décor — something to sort out before opening, and then more or less leave alone. But branding is[…]
Read More Read More
Ready to build a restaurant marketing strategy that drives real results? The Lobby creates bespoke digital marketing strategies for independent restaurants — covering brand, SEO, social, email and more. Book[…]
Read More Read More
Why independent hotels and restaurants need a specialist hospitality digital marketing agency — and what to look for when choosing one.
Read More Read More
Hotel storytelling is the most powerful marketing tool available to boutique properties. Learn the elements of a great hotel story, where to tell it, and the mistakes to avoid.
Read More Read More
Learn how to respond to negative hotel reviews with a practical 5-step framework and real examples — turning bad reviews into evidence of excellent hospitality for future guests.
Read More Read More
Hotel review management is a core marketing function for independent properties. Learn how to generate more reviews, respond effectively to positives and negatives, and turn feedback into direct bookings.
Read More Read More
