The question every independent hotel eventually asks — and rarely gets a straight answer to. How much should we be spending on digital advertising? The honest answer is: it depends[…]
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The relationship between social media advertising and hotel direct bookings is more nuanced than most hotel marketing guides suggest. Facebook and Instagram ads do not work like Google Search ads.[…]
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Google Search is where restaurant bookings happen. Not on social media, not on review platforms, not on food blogs — on Google, at the moment a diner decides they want[…]
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For every guest who completes a direct booking on your hotel website, several more visit and leave without booking. They looked at rooms, checked dates, maybe started the booking process[…]
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Google Ads captures diners who are already looking for somewhere to eat. Facebook and Instagram ads reach diners before that search happens — when they are scrolling through their feed,[…]
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A diner searching “restaurants near me” or “best Italian restaurant Shoreditch” on a Friday evening is not browsing. They have decided to go out, they know roughly where they want[…]
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There is a moment in the hotel booking journey that OTAs have spent hundreds of millions engineering to their advantage. It is the moment a guest has decided where they[…]
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Most independent hotels that come to us have already tried Google Ads. They ran campaigns for a few months, spent more than they were comfortable with, and saw clicks arrive[…]
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Every night a guest books your hotel through Booking.com or Expedia, the platform takes between 15% and 25% of the room rate. On a £200 room rate, that is up[…]
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Guests Buy the Experience Before They Have It. Photography Is How You Sell It. No marketing channel available to an independent hotel has a more immediate or more measurable impact[…]
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